Stop working around your software.
I build dashboards, websites, systems and automations around the way your business actually works. You run the business. I'll handle the technology.
Six dashboards, six styles.
Each one shows a different line of work, with made-up numbers. Open one and click around.
Real estate agentAtelier
What a real estate agent's dashboard looks like in the Atelier style.
Open Atelier dashboard, real estate agent (opens in a new tab)
Home inspectorHearth
What a home inspector's dashboard looks like in the Hearth style.
Open Hearth dashboard, home inspector (opens in a new tab)
Insurance agentSteady
What an insurance agent's dashboard looks like in the Steady style.
Open Steady dashboard, insurance agent (opens in a new tab)
HVAC, plumbing or electricalSignal
What an HVAC, plumbing or electrical shop's dashboard looks like in the Signal style.
Open Signal dashboard, HVAC, plumbing or electrical (opens in a new tab)
Contractor or remodelerControl Room
What a contractor's dashboard looks like in the Control Room style.
Open Control Room dashboard, contractor or remodeler (opens in a new tab)
Mortgage lenderLedger
What a mortgage lender's dashboard looks like in the Ledger style.
Open Ledger dashboard, mortgage lender (opens in a new tab)
What I build.
For people who run the business themselves. Each one is a build fee, paid once, plus a monthly, and your price comes in writing.

Dashboards
Your deals, money and follow-ups on one screen, kept current.
Who it helps: Owners who know the answer is somewhere in their data but don't have time to go find it.
Websites
A clean, fast website, set up for search, that lets people book.
Who it helps: Anyone whose customers look them up and find nothing, or find an old page nobody keeps up.
Custom systems
Your business files on your own computer, set up so you can ask them questions in plain words and they keep themselves up to date.
Who it helps: Anyone losing leads or details because the day gets away from them.
Automations
A task you repeat every day, set up once so it runs on its own.
Who it helps: Owners doing the same five-minute task a dozen times a week.
How it works.
- You tell me what you need. A short call or a short form.
- I send you the price, in writing, before anything starts.
- I build it and show you the first piece early.
- I keep it running and send you a short update every month.
Straight terms.
- A build fee, paid once when you say yes, then the monthly, month to month. You can stop anytime.
Who you'll work with.
A little over a year ago, I started building custom systems to solve problems in my own work.
I'm not here to sell you another app you don't need. I want to build something that works for you.
I'm Lawton Hinely, a builder and problem-solver based in Columbus, Ohio.
Less busywork. More business.
Tell me what you need. I'll text you back the same day, or the next morning if it's after 8 pm. You get one price in writing before anything starts.
Start with what you need: